Google Analytics
GA4 · visitors & behaviour4/4- GA4 property created
- Tag on every page of the site
- Page views counted on every page change
- Tag loads faster with a DNS prefetch hint
GA4, Google Ads conversions and the Meta Pixel with the Conversions API — set up and tested on live client websites, so every enquiry is counted once and nothing personal leaves the browser.
Example: three page views go to GA4 and Meta; an enquiry is sent as a Lead to GA4, Google Ads, the Meta Pixel and, from the server, the Conversions API.
No names, phones or emails in browser events
See the 3 client sitesEvery lead takes the same path — from the browser and from the server — and ends up counted exactly once. Pick a step to follow it.
Someone fills in the enquiry form on the client’s website.
Four tools, configured and tested together. Open “Technical details” for the exact settings.
Every client website runs the full setup — every tool installed, every event tested.
3 client sites
Multispeciality hospital website — appointments, doctor home visits & cashless mediclaim
PageViewLeadGas stove & pipeline repair service website
PageViewLeadEthnic wear e-commerce brand & website
PageViewLeadWe don’t publish client numbers — results depend on each business. Every client sees their own reports in GA4, Google Ads and Meta.
Running ads without proper tracking? We’ll set up GA4, Google Ads and Meta the right way — and reply within 24 hours with a simple plan.
Can’t find what you’re looking for? Write to hello@axtrisoftware.com.
GA4 shows how people find and use your website. Google Ads tracking tells your Google campaigns which clicks became enquiries. The Meta Pixel does the same for Facebook and Instagram ads.
It sends each lead to Meta from the server as well as from the browser. If an ad blocker or browser setting stops the Pixel, the lead is still counted — and a shared ID makes sure it’s only counted once.
No. The tags load after the page is ready to use, so visitors see your site first. If a tag is blocked, the site keeps working normally.
Yes. We don’t put names, phone numbers or email addresses in the events sent from the browser.
No. Results depend on each client’s business and budget, so we don’t publish them. Every client sees their own numbers in GA4, Google Ads and Meta Events Manager.
Yes, if it’s built with a modern stack such as Next.js or React. We check what’s already there, then set up and test each event before it goes live.