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Services

Branding & Design
  • Logo & Branding
  • Illustration
  • Mobile App Design
  • Web Design
Development Solutions
  • Web Development
  • App Development
  • Custom Software Development
Marketing & SEO
  • SEO Strategy Development
  • Site Optimization
  • Improving Backlinks
  • Google & Meta Ads
Software Services
  • Software Maintenance
  • Software Updates & Changes
Hosting & Infrastructure
  • Domain & Hosting Services
  • SSL Certification & Security
  • Cloud Hosting Solutions
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ServicesDesignLogo & branding

A brand peopleremember.

Original logos and complete brand identities — colours, fonts and guidelines — that look right on a phone screen and on a shop sign.

Find your fitStart a project
yourbrand
InkTealMintSunAa
yourbrandYour NameFounder
App icon readyPhone, browser & social
  • Original, from scratchNever a template
  • Works at every sizeBrowser tab to shop sign
  • A full identityColours, fonts, guidelines
  • Every file you needWeb, print & social
  • What we design
  • Logo styles
  • Find your fit
  • Under the hood
  • What you get
  • Process
  • Cost & time
  • Our work
  • FAQ
  1. 01What we design
  2. 02Logo styles
  3. 03Find your fit
  4. 04Under the hood
  5. 05What you get
  6. 06Process
  7. 07Cost & time
  8. 08Our work
  9. 09FAQ
Start a project
What we design

A logo is the start. A brand is the whole story.

Every logo is designed from scratch for your business. A few things clients often ask for:

  • Logo design

    An original logo, designed from scratch for your business.

    • A few directions to choose from
    • Symbol and wordmark
    • Light, dark & one colour

    Ideal forNew businesses, shops, startups

  • Brand identity

    The full look: logo, colours, fonts — and how to use them.

    • Colour palette
    • Typography
    • Brand guidelines

    Ideal forGrowing companies, franchises, products

  • Logo refresh & rebrand

    Modernise your look without losing what people already know.

    • A review of what works
    • A modernised logo
    • A rollout plan

    Ideal forEstablished brands that look dated

  • App icons & symbols

    A mark that still works at the tiniest sizes.

    • App icon
    • Favicon
    • Social profile picture

    Ideal forApps, SaaS, online brands

  • Social & print kit

    Your brand on everything you post and hand out.

    • Social profile kit
    • Business cards
    • Letterhead & email signature

    Ideal forClinics, consultants, shops

  • Something else?

    Signage, merch, a sub-brand or a mascot — tell us.

    • Signage & merch
    • Sub-brands
    • Mascots

    Tell us your idea

Logo styles

Five kinds of logo. Which one is you?

Each suits a different name and business. Tap each to see it — we recommend one, you decide.

Style 1 of 5

A wordmark: your name as the logo

The name set in custom lettering. Simple, confident and easy to remember.

  • Wordmark
  • Custom lettering
yourbrand
Best forShort, distinctive names
Good to knowNeeds a smaller version for app icons
Style 2 of 5

A lettermark (monogram)

Your initials, shaped into a compact mark. Great when the full name is long.

  • Initials
  • Compact
yb
Best forLong names, or names known by initials
Good to knowThe full name should appear nearby at first
Style 3 of 5

A symbol beside your name

The most flexible kind: use them together, or the symbol alone where space is tight.

  • Most common
  • Flexible
yourbrand
Best forMost businesses — the most flexible choice
Good to knowThe symbol can stand alone in small spaces
Style 4 of 5

A badge or seal

The name inside a shape, like a badge. Feels established and crafted.

  • Badge
  • Heritage feel
YOURBRANDEST. 2024
Best forCafés, schools, heritage and craft brands
Good to knowDetailed — keep a simpler mark for small sizes
Style 5 of 5

A mark on its own

A symbol people know without the name — usually something a brand grows into.

  • App icons
  • Known brands
Best forApp icons, and brands people already know
Good to knowPair it with the name until it’s recognised
Find your fit

Three taps to the right logo.

Answer what you can. You’ll see a suggested direction — a starting point, not a quote.

1What do you need?

2Your business name is…

3Where will people see it most?

Your suggestion appears hereStart with the first question.
Under the hood

The work you don’t see.

What separates a logo that looks good once from a brand that works everywhere. Tap each number.

Primary logo
yourbrand
Clear space = height of the dot
On dark
One colour
Every size
yourbrand
Typography
AaHeadings · BoldBody text · Regular
Colours
Ink#0F3F39Teal#238276Mint#7FDCCBSun#F2C14E
Files
SVGPNGPDFApp iconFavicon
1/6

Works at every sizeChecked from a tiny browser-tab icon to a large shop sign.

What you get

Everything you need to use your brand well.

Not just a logo file — the colours, fonts, rules and files that keep your brand consistent everywhere.

What a branding project includes

Included in most branding projects.
Logo
  • Primary logo (included in most projects)
  • Symbol (included in most projects)
  • Light & dark versions
  • One-colour version
Identity
  • Colour palette (included in most projects)
  • Typography (included in most projects)
  • Imagery style
Guidelines
  • Brand guidelines (included in most projects)
  • Clear space & sizes
  • Do’s and don’ts
Files
  • SVG (included in most projects)
  • PNG (included in most projects)
  • PDF (included in most projects)
  • App icon & favicon
Applications
  • Social profile kit
  • Business cards
  • Letterhead
  • Email signature

Need something special, like motion or hand lettering? We bring in the right specialist.

Why a full identity, not just a logo

  • Consistent everywhereWebsite, app, social and print look like one brand.
  • Easy for your teamGuidelines mean anyone can use the brand correctly.
  • Remembered fasterThe same colours and fonts, again and again, make you recognisable.
How the brand flows into your website
Process

Five steps. Always clear what’s next.

What we do, and the little we need from you, at every step.

  1. 1
    01Step 01

    Talk

    WeWe ask about your business, customers, competitors and the feeling you want.
    YouTell us your story and brands you admire.
  2. 2
    02Step 02

    Explore

    WeWe research your market and build mood boards for a few directions.
    YouPick the direction that feels like you.
  3. 3
    03Step 03

    Design

    WeWe design logo options and show them on real things — signs, phones and cards.
    YouChoose your favourite.
  4. 4
    04Step 04

    Refine

    WeWe refine the chosen logo and test it at every size and colour.
    YouGive feedback — the rounds are agreed up front.
  5. 5
    05Step 05

    Deliver

    WeWe hand over every file and your brand guidelines.
    YouStart using your new brand everywhere.
Cost & time

What shapes the price and timeline.

No fixed packages — every brand is quoted from what it needs. These six things matter most.

Less workMore work
  • Scope
    Logo onlyFull identity and guidelines
  • Directions
    One clear directionSeveral directions to explore
  • Symbol
    Wordmark onlyCustom symbol or mascot
  • Applications
    Logo filesCards, social kit, signage
  • Rebrand
    A brand-new brandRebrand with many existing materials
  • Scripts
    One scriptSeveral, like English and Hindi
A clear plan before any workScope, directions, timeline and a quote — in writing. You decide, then we start.Get a plan
Honest noteA logo can’t do everything alone — it works best as part of a consistent brand. We’ll tell you what you need now, and what can wait.
Our work

See the brands we’ve created.

Logos and identities, and the thinking behind each one.

View our branding work
yourbrand
InkTealMintSunAa
yourbrandYour NameFounder
App icon readyPhone, browser & social

Often paired with

  • Web design
  • App design
  • Illustration
  • Posters & flyers
  • Web development
FAQ

Answers to all your questions

Can’t find what you’re looking for? Write to hello@axtrisoftware.com.

Yes. When the project is complete, the logo and all its files are yours to use anywhere.

We explore a few directions and agree how many in the plan — so you compare real choices, not dozens of random ideas.

Yes. We can modernise it while keeping what people already recognise — or start fresh if that’s better for you.

SVG, PNG and PDF files for web, print and social, light, dark and one-colour versions, plus an app icon and a favicon.

No. Every logo is designed from scratch for your business, so it’s original and yours.

Yes — your brand flows straight into our web design and app design, so everything matches.

It depends on the scope and the feedback rounds. You get a timeline in the plan before work starts.

It depends on the scope — a logo or a full identity — and what you need it on. After a short chat we send a plan with the scope and a quote.

Ready when you are

Tell us about your brand.

We reply within 24 hours — with a few questions, or a time to talk.

Start a branding projectEmail usCall +91 87087 24458